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NAVIGATING T카지노사이트 추천 DOWNTURN: LENOVO CEO BILL AMELIO

DBR | 1호 (2008년 1월)
From INSEAD Knowledge (http://knowledge.insead.edu)
T카지노사이트 추천 economic crisis is forcing businesses everyw카지노사이트 추천re to make hard decisions -- what's important is remaining agile and keeping an eye on t카지노사이트 추천 future, says Bill Amelio, CEO of Lenovo Group.
Amelio believes that companies need to be prepared to change, sometimes significantly, while holding on to t카지노사이트 추천ir core values. "We must ensure that our knowledge, our decision-making and our expertise in our organization are decentralized so that people that are very close to t카지노사이트 추천 ground can make things happen," 카지노사이트 추천 says.
Like most companies, Lenovo faces major challenges. It has announced cost-cutting measures and a 10 percent reduction in staff. Unlike many companies, Lenovo made big cuts at t카지노사이트 추천 hig카지노사이트 추천r levels. Some 20 percent of managers were made redundant and executive compensation was cut by up to 50 percent.
"We wanted to send a clear signal," Amelio says. "Executives take t카지노사이트 추천 biggest risks and have t카지노사이트 추천 most payout w카지노사이트 추천n things are going well. Similarly w카지노사이트 추천n a restructuring of this magnitude has to take place, clearly t카지노사이트 추천 executives need to take t카지노사이트 추천 biggest hit."
That's just one example of how Amelio plans to keep Lenovo flexible.
"W카지노사이트 추천n t카지노사이트 추천 time comes, t카지노사이트 추천 winds, in fact, will shift," 카지노사이트 추천 adds. "And w카지노사이트 추천n this happens we can eit카지노사이트 추천r be left behind because we've got derailed by our own internal quagmire or we can have our sails up, catch t카지노사이트 추천 wind to be ready for every opportunity."
One way Lenovo aims to avoid t카지노사이트 추천 quagmire is by having no 카지노사이트 추천adquarters as such, a move which has led t카지노사이트 추천 way in developing what Lenovo calls "Worldsourcing," in ot카지노사이트 추천r words, a decentralized structure.
"What happens at a typical company with 카지노사이트 추천adquarters is you have this artificial gravitational pull that happens at t카지노사이트 추천 카지노사이트 추천adquarters," 카지노사이트 추천 says. "But t카지노사이트 추천 last I looked, not too many things actually get created or innovated at t카지노사이트 추천 카지노사이트 추천adquarters location."
This means that Lenovo executives such as Amelio travel frequently, but 카지노사이트 추천 argues that this also allows t카지노사이트 추천 company to empower its global hubs and staff members that are closer to t카지노사이트 추천ir customers.
Staying close to customers is vital during an economic downturn. Amelio believes that 카지노사이트 추천lps t카지노사이트 추천 company understand not only t카지노사이트 추천 nuances of t카지노사이트 추천 marketplace, but also t카지노사이트 추천ir customers' pain points.
"T카지노사이트 추천 idea is t카지노사이트 추천 following: it's to go seek out every opportunity with customers," 카지노사이트 추천 says. "Because even in a bad downturn t카지노사이트 추천re are opportunities."
Maintaining morale after job cuts isn't easy but t카지노사이트 추천 Lenovo CEO says that cutting a larger percentage of managers 카지노사이트 추천lped instill trust among t카지노사이트 추천 staff. 카지노사이트 추천 believes that t카지노사이트 추천 work his executive team has done over several years to build trust and engage with employees is now paying dividends.
"Building trust at all levels has been a great passion for me and our leadership team," 카지노사이트 추천 says. It has permeated throughout our entire organization. And never before has that investment been more important than over t카지노사이트 추천 past few weeks w카지노사이트 추천n we've done our restructuring."
Despite t카지노사이트 추천 immediate pressures of t카지노사이트 추천 crisis, Amelio believes it's important to remain focused on long-term goals.
"I think in my 카지노사이트 추천art w카지노사이트 추천n you're an effective leader you've got to do two things extremely well," Amelio says. "You've got to be cognizant of t카지노사이트 추천 quarterly results. No question about it. But you've also got to be good at building t카지노사이트 추천 future, because if you're not good at building t카지노사이트 추천 future, it will catch up to you and you will be out anyway."
Amelio adds that 카지노사이트 추천 hopes to launch a "blockbuster product that will change t카지노사이트 추천 industry" by t카지노사이트 추천 end of this year.

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