ENRICH 온라인카지노 실시간R SOCIAL CAPITAL WITH THE RIGHT SOCIAL NETWORKS
By KAREN CHO
From INSEAD Knowledge (http://knowledge.insead.edu)
온라인카지노 실시간ing is not all that it's cracked up to be; in fact it can even be downright harmful, so says Martin Gargiulo, an associate professor of organizational behavior at INSEAD and expert on social 온라인카지노 실시간 analysis.
"We know today that networks are an asset that helps 온라인카지노 실시간 get things done ... (but) networks can also be a liability," says Gargiulo.
At best, networks can be a window to the world that allows 온라인카지노 실시간 to understand and work with the diversity and the complexity of that world. At worst, they can be "blinders" that prevent 온라인카지노 실시간 from doing so.
"If 온라인카지노 실시간r network is composed of people like 온라인카지노 실시간, people who all talk to each other -- what scholars call a "dense" network -- 온라인카지노 실시간're pretty sure 온라인카지노 실시간 understand what's going on in the rest of the organization, but in fact 온라인카지노 실시간're recycling the same information ... The illusion of multiple views confirms 온라인카지노 실시간r own views. But, at some point, 온라인카지노 실시간 find out to 온라인카지노 실시간r surprise that what 온라인카지노 실시간 thought was obvious to everybody, is only obvious to 온라인카지노 실시간 and the people 온라인카지노 실시간 talk to," Gargiulo explains.
That is not to say that all dense networks are bad. At work, for example, Gargiulo says that if 온라인카지노 실시간 have a team that forms a dense network of like-minded individuals, it will be an important resource toward achieving 온라인카지노 실시간r professional goals. But 온라인카지노 실시간 also need a sparse network to bridge outside that team into the larger organization. Otherwise, 온라인카지노 실시간r team may become isolated and unable to get the support it needs to get things done.
"온라인카지노 실시간 need to understand the trade-off between a dense, homogenous network, which can be very comforting and very helpful in a moment of crisis, for example, and a sparse network that allows 온라인카지노 실시간 to reach throughout the organization and beyond. 온라인카지노 실시간 do want to have that closely knit support network around 온라인카지노 실시간 when 온라인카지노 실시간're facing bad times. But it can also be a liability unless 온라인카지노 실시간 combine it with a sparse network that goes beyond that close support group."
STRONG VERSUS WEAK TIES
One key to making networking work for 온라인카지노 실시간, according to Gargiulo, is to differentiate between what network scholars call "strong ties" and "weak ties."
"I like to use the metaphor that networks are like copper or electrical wires. The thicker the wire, the more power it carries; the more 온라인카지노 실시간 can help people, the more people will be willing to invest time and energy in helping 온라인카지노 실시간 out."
But that also makes strong ties costly and, like thick wires, they may not be necessary to keep a relationship going.
Gargiulo cautions against having too wide a network because maintaining all those relationships can detract from the ones that truly matter. He recommends distilling one's network to a core group of "between 20 and 30 ... and sometimes even smaller; 15 or 20," depending on how sociable the person is. These people may change over time (some ties become stronger, some weaker), but there is always a core network that matters, and 온라인카지노 실시간 need to nurture those ties.
"When 온라인카지노 실시간 look at websites like LinkedIn, which can be extremely useful, 온라인카지노 실시간 very quickly see that some people that have huge networks of 400-500 contacts. When 온라인카지노 실시간 study what's going on in those networks, in fact only a very small number of ties are active, in the sense that 온라인카지노 실시간 actually exchange things with them because maintaining relationships takes time."
A SYSTEMATIC APPROACH
To help people better understand the complexities of networking, and subsequently calibrate their own networks to optimal levels, Gargiulo has developed a tool in the form of a social capital questionnaire. 온라인카지노 실시간 answer the questionnaire online and can get a personalized report comparing 온라인카지노 실시간r network with a reference group of 온라인카지노 실시간r choice.
He explains: "The report walks 온라인카지노 실시간 through the composition, the strength of 온라인카지노 실시간r relationships, and how 온라인카지노 실시간r contacts relate to one another, discussing the pros and cons of different types of networks. It also analyses what kind of resources 온라인카지노 실시간 get from these contacts -- how important, how critical those people are for 온라인카지노 실시간."
"One of the things that we learn very clearly in the network analysis research is that those relationships are as consequential for what happens to 온라인카지노 실시간, for 온라인카지노 실시간r ability to get things done and for how 온라인카지노 실시간 think and how 온라인카지노 실시간 view the world, as the relationships that 온라인카지노 실시간 have with each other."
For example, Gargiulo says 온라인카지노 실시간 may think 온라인카지노 실시간 have a relationship that does not seem to be very important. But before relegating that relationship to the back burner, 온라인카지노 실시간 can, with the help of this questionnaire, evaluate if that person is well connected to everybody in 온라인카지노 실시간r network. If so, 온라인카지노 실시간 will then be pre-empted to keep this "critical" relationship alive, because whatever 온라인카지노 실시간 don't do in that relationship may affect the rest of 온라인카지노 실시간r network.
Ultimately, no one is an island. "온라인카지노 실시간 have 온라인카지노 실시간r own abilities and experience, but 온라인카지노 실시간 also have -- and this is crucial for today's jobs -- all the experience, ability (and) knowledge that resides with people in 온라인카지노 실시간r network."
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