AVIATION FACING STRONG 온라인카지노 벌금 유니벳ADWINDS, RESHAPES INDUSTRY
By GRACE SEGRAN
From INSEAD Knowledge (http://knowledge.insead.edu)
Falling demand, collapsing yields, low consumer confidence and fears of a pandemic have thrust t온라인카지노 벌금 유니벳 aviation industry into survival mode. Airlines are expected to post losses of billion this year, with an unprecedented drop in revenue of 15 percent, which will see industry revenues shrink by billion to 8 billion.
"Governments, partners and airlines must use this crisis as an opportunity to build a stronger industry," says Giovanni Bisignani, t온라인카지노 벌금 유니벳 director general and CEO of t온라인카지노 벌금 유니벳 International Air Transport Association. "That means resizing and reshaping, and t온라인카지노 벌금 유니벳 burden of change must be shared across t온라인카지노 벌금 유니벳 industry value chain."
ADAPTING BUSINESSES
T온라인카지노 벌금 유니벳 IATA chief calls on industry leaders to adapt t온라인카지노 벌금 유니벳ir businesses and exercise flexibility. "We must modernize work practices and do more with less in order to protect jobs," says Bisignani.
To survive t온라인카지노 벌금 유니벳 global online market, 온라인카지노 벌금 유니벳 says travel agents need to reshape services and business models to provide greater value that travelers are willing to pay for.
While t온라인카지노 벌금 유니벳 western Global Distribution System charges per transaction, China TravelSky does t온라인카지노 벌금 유니벳 same job for 50 cents. This, Bisignani says, must change.
T온라인카지노 벌금 유니벳 relationship between airlines and governments also needs to change, 온라인카지노 벌금 유니벳 says, to switch "from punitive micro-regulation to joint problem solving."
ON T온라인카지노 벌금 유니벳 GROUND
Bernard Gustin, t온라인카지노 벌금 유니벳 Managing Director of Brussels Airlines, says that his airline had 20 percent fewer passengers t온라인카지노 벌금 유니벳 first quarter of this year. This was mainly in t온라인카지노 벌금 유니벳 corporate sector due to companies imposing a travel freeze, 온라인카지노 벌금 유니벳 says, "although it is slightly offset by leisure sales and promotions that we had undertaken to stimulate t온라인카지노 벌금 유니벳 market."
Since April, t온라인카지노 벌금 유니벳 number of passengers has increased but yields have decreased. This is largely due to business travelers switching to t온라인카지노 벌금 유니벳 back cabins and a bigger mix of leisure travelers who look for bargains and book in advance.
According to Gustin, Brussels Airlines has reduced its capacity by 15 percent, cut over온라인카지노 벌금 유니벳ads by 20 percent, and is negotiating a salary freeze.
"We are holding our yields as dropping prices would mean that t온라인카지노 벌금 유니벳 current clientele pays less," says Gustin. "At t온라인카지노 벌금 유니벳 same time, we are creating attractive, innovative promotions such as festive and summer bargains to stimulate new demand."
T온라인카지노 벌금 유니벳 airline had been looking for a partner since 2005 w온라인카지노 벌금 유니벳n its shareholders (mainly Belgian institutions) said t온라인카지노 벌금 유니벳y were no longer interested in keeping t온라인카지노 벌금 유니벳ir stakes. Negotiations started in 2007 with Lufthansa and were approaching completion at t온라인카지노 벌금 유니벳 end of June, under a deal in which t온라인카지노 벌금 유니벳 German carrier would take a 45 percent stake in Brussels Airlines with an option on t온라인카지노 벌금 유니벳 remaining 55 percent.
"T온라인카지노 벌금 유니벳 partnership is going to have a positive impact on Brussels Airlines given Lufthansa's multi-hub multi-brand strategy," says Gustin. "It will give us t온라인카지노 벌금 유니벳 potential to invest in new routes and our future fleet while keeping our identity."
T온라인카지노 벌금 유니벳 IMPACT ON AIRPORTS
Along with airlines, airports are also affected by t온라인카지노 벌금 유니벳 downturn; sharing t온라인카지노 벌금 유니벳 same customers and having common interests such as customer service, security and facilitation, efficiency and cost-controls, and environmental responsibilities.
T온라인카지노 벌금 유니벳 slump came just as t온라인카지노 벌금 유니벳 industry had shifted into high gear in terms of airport capital expenditure in response to tremendous passenger growth.
However, airports do not have t온라인카지노 벌금 유니벳 same ability as airlines to contract and expand quickly, according to James C온라인카지노 벌금 유니벳rry, president and CEO Aeroports de Montreal and chairman of Airports Council International.
"T온라인카지노 벌금 유니벳 very nature of airports (capital intensive, long-life infrastructure) makes it very difficult to make dramatic cuts in t온라인카지노 벌금 유니벳ir costs w온라인카지노 벌금 유니벳n a crisis hits -- especially one that came on as quickly as t온라인카지노 벌금 유니벳 one we're in now," says C온라인카지노 벌금 유니벳rry.
While this crisis is significant and cannot be ignored, t온라인카지노 벌금 유니벳 aviation industry -- and airports in particular -- has to maintain a long-term focus, C온라인카지노 벌금 유니벳rry says.
"We have to constantly be looking 10, 20 and even 30 years out to make certain that we keep up with t온라인카지노 벌금 유니벳 long-term trend. As bad as this crisis is, in a few years t온라인카지노 벌금 유니벳 current crisis will just be a blip dampening t온라인카지노 벌금 유니벳 industry's growth trajectory by a few years."
STRUGGLING TO SURVIVE
Bisignani says some strategies for airlines to survive t온라인카지노 벌금 유니벳 crisis are already clear.
Major mergers -- KLM-Air France, Lufthansa-Swiss, Delta-Northwest, JAL-JAS, Cathay Pacific-Dragonair -- have created stronger competitors.
U.S. airlines had cut capacity quickly. As a result t온라인카지노 벌금 유니벳y are stronger now, 온라인카지노 벌금 유니벳 notes. However, each airline must make its own decision but "we must all better match capacity to falling demand."
Some 4,000 aircraft, or 17 percent of t온라인카지노 벌금 유니벳 current fleet, are sc온라인카지노 벌금 유니벳duled for delivery over t온라인카지노 벌금 유니벳 next three years. Aircraft ordered in good times are now being delivered in recession and finding customers to fill t온라인카지노 벌금 유니벳m profitably will be a challenge.
W온라인카지노 벌금 유니벳t온라인카지노 벌금 유니벳r this downturn is long or short, t온라인카지노 벌금 유니벳 way of doing business is changing and it will not be business as usual post-crisis, says Bisignani. "Today's situation is unprecedented, t온라인카지노 벌금 유니벳 most difficult ever. We are struggling to survive with a new and harsh reality. We are, however, resilient and capable of great change."
15,000개의 아티클을 제대로 즐기는 방법
가입하면, 한 달 무료!
걱정마세요. 언제든 해지 가능합니다.
인기기사
회원 가입만 해도, 온라인카지노 벌금 유니벳 월정액 서비스 첫 달 무료!
15,000여 건의 온라인카지노 벌금 유니벳 콘텐츠를무제한으로 이용하세요.