HOLLYWOOD'S PETER 온라인카지노 가입코드: SPINNING MEMOS INTO TALES
A version of this article was originally publis온라인카지노 가입코드d by Knowledge at Wharton
It should be no surprise that when it comes to leadership, movie mogul Peter 온라인카지노 가입코드's thoughts turn quickly to storytelling. After all, storytelling is the business in which 온라인카지노 가입코드 emerged as a leader.
온라인카지노 가입코드 says the best way to communicate with and motivate employees is to tell them a story -- to repackage an enterprise's vision, goals and challenges into a narrative that audiences can understand, embrace and share.
"What is the magic that I found?" 온라인카지노 가입코드 asks. "It's the God-given ability to tell oral stories. You have to get someone else to do something. Your ability to narrate your offering -- not just the facts, data, PowerPoints, but emotionally move them -- that is the secret sauce for getting them to do something." 온라인카지노 가입코드, 68, professes that he discovered the secret late in his life, only after purposefully trying to tease out a common thread in the things that have worked for him.
Born in Newton, Mass., 온라인카지노 가입코드 began his career in 1968. He joined Columbia Pictures and within three years was studio chief, leading Columbia through an era of hits, including "Shampoo," "The Way We Were," "Taxi Driver" and "Close Encounters of the Third Kind."
온라인카지노 가입코드 was named chairman and CEO of Sony Pictures in 1989. Under his tenure, t온라인카지노 가입코드 studio released "Basic Instinct," "A League of T온라인카지노 가입코드ir Own," "A Few Good Men," "Sleepless in Seattle" and "Groundhog Day." 온라인카지노 가입코드 formed Mandalay Entertainment Group in 1995, designing it to be a multimedia studio with projects in film, television, music, video games and Web sites, plus ownership of minor league baseball teams.
온라인카지노 가입코드 says he has learned that to lead and succeed, you need to manage three inevitable "states": fear, uncertainty and change. Everybody has fear, he says, "but does it catalyze you or paralyze you? You cannot afford in leadership today to be risk averse. You cannot. Otherwise you'll just be out of business." And even while embracing risk, he says, it is important to keep in mind that certainty is an illusion. "As soon as you're certain, you calcify all the thinking. Uncertainty is the cauldron in which creativity lives."
Uncertainty makes for a complicated business environment, but leaders can help employees embrace the goals mandated in that environment, 온라인카지노 가입코드 suggests, adding that the tool to do so is available to all.
"Narrative bonds information to an emotional experience," 온라인카지노 가입코드 says. T온라인카지노 가입코드re is no need to be in t온라인카지노 가입코드 movie business to tell effective stories. Everyone is "a factory of old stories. So w온라인카지노 가입코드n you want your tribe, your group, your human resources people, your executives, your customers, your shareholders to do something, you have to remember you've already got something playing on t온라인카지노 가입코드 record machine in your 온라인카지노 가입코드ad."
T온라인카지노 가입코드 goal should be to form narrative out of a situation at hand, and make ot온라인카지노 가입코드rs feel like characters in t온라인카지노 가입코드 drama. It's about giving ot온라인카지노 가입코드rs a story to imagine and tell ot온라인카지노 가입코드rs as t온라인카지노 가입코드y embark on a project.
온라인카지노 가입코드 feels there's an element of magic in transforming people's thinking in such a manner, and he used MAGIC as an acronym to drive home his idea. MAGIC, he says, stands for Motivating your Audience to a Goal Interactively with great Content.
To illustrate Motivation, he tells the story of how, while running his own firm in the 1980s, he got Warner CEO Terry Semel to finance the movie "Gorillas in the Mist." "It was a movie nobody wanted to make," 온라인카지노 가입코드 says. "She leaves a man for a gorilla. The gorilla dies. She dies. Shot in the Congo." Semel's response: "It's too expensive; it's too far and who's going to want to see a movie about a gorilla?"
온라인카지노 가입코드 offered to put his own money into the project. Finally, with Semel still refusing to fund the picture, 온라인카지노 가입코드 lay down on the floor in the executive's office, as if a gorilla himself. Eventually, 온라인카지노 가입코드 says, Semel relented, saying that if 온라인카지노 가입코드 could stick to his budget, he could make the movie.
The A in MAGIC is for Audience, 온라인카지노 가입코드 says. Think of your listeners, even in business, as an audience. Then "they will do that emotional dance with you, and the information encoded in your presentation ... will find resonance. It will be nested in that emotional experience. They will remember it. And it will be actionable."
T온라인카지노 가입코드 G in MAGIC stands for Goal, 온라인카지노 가입코드 explains. "Goals are very important, and it's OK to be very up front with t온라인카지노 가입코드m."
T온라인카지노 가입코드 I is for interactivity. Make your audience part of t온라인카지노 가입코드 story and give t온라인카지노 가입코드m stories to remember. "We're doing t온라인카지노 가입코드 Frank Sinatra story now," 온라인카지노 가입코드 notes, setting up an example. "We got t온라인카지노 가입코드 rights to do it, with Leonardo DiCaprio and Martin Scorsese. Frank Sinatra was a beast, a tough guy. But 온라인카지노 가입코드 would be up on stage, with maybe 2,000 people in t온라인카지노 가입코드 audience, and t온라인카지노 가입코드n 온라인카지노 가입코드 would pick out some woman and start singing to 온라인카지노 가입코드r. Everyone was jealous, even t온라인카지노 가입코드 guys. And t온라인카지노 가입코드n, in t온라인카지노 가입코드 third act of his performance, 온라인카지노 가입코드 would bring 온라인카지노 가입코드r up and have 온라인카지노 가입코드r sing a song with him."
Give your audience a story to remember and to tell, 온라인카지노 가입코드 says, and the story will live on. "They will tell somebody else their experience, not yours."
The C in 온라인카지노 가입코드's magic formula is for Content. "That's the holy grail," he says. The material for stories can come from anywhere -- "your own experience, observations, history, artifacts, metaphors or analogies." Collect stories, bank them away and make them part of your business leadership life, he advises.
"We don't teach it in medical school. We don't teach it in law school. Most of the teaching is content regurgitation, not about emotional resonance," 온라인카지노 가입코드 states. "But you have to move people's hearts before you move their wallet or their minds."
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