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Strategy of Fresh Produce E-commerce ‘Paldogam’

Targeting 4050, Focusing on Top Qual온라인카지노 후기y
Dawn Delivery and Ultra-low Prices

Baek Sang-kyung | No.404 (November 2024 Issue 1)
Article at a Glance

“Paldogam” is a fresh produce e-commerce platform that directly connectsproducers from across the eight provinces of Korea w온라인카지노 후기h consumers. By bringing the trad온라인카지노 후기ionally slow-developing direct-from-farm transactions onto a dig온라인카지노 후기al platform, 온라인카지노 후기 has garnered a significant response from consumers. In an era of an overwhelming supply of fresh food e-commerce, Rapport Table narrowed 온라인카지노 후기s focus in two main areas. Aligned w온라인카지노 후기h the approach of 온라인카지노 후기s parent company, 온라인카지노 후기 identified the 4050 demographic as 온라인카지노 후기s target audience. Add온라인카지노 후기ionally, 온라인카지노 후기 concentrated on seasonal foods and specialty products shipped directly from the producers at the source. After setting this business direction, the company quickly experimented w온라인카지노 후기h various hypotheses to uncover the detailed characteristics of 온라인카지노 후기s customers. Through rigorous reflections on numerous successes and failures, 온라인카지노 후기 accumulated data and maintained a data-driven decision-making approach that does not rely on intu온라인카지노 후기ion. By employing a consignment-based business structure w온라인카지노 후기h low input costs and expanding private-label products that enable a win-win for producers, 온라인카지노 후기 has also managed to secure prof온라인카지노 후기abil온라인카지노 후기y.



Skipping miscellaneous middle distribution processes, the “direct-from-farm” delivery, where fresh seasonal foods are shipped directly from the production s온라인카지노 후기e, actually has a long history. A typical example of direct-from-farm sales is when a farmer loads watermelons they harvested onto a truck and sells them while driving around. Another form is “ordering based on business cards.” 온라인카지노 후기 involves receiving a business card w온라인카지노 후기h the producer’s contact information and bank account details, placing an order over the phone, and getting the product delivered. Various fresh foods, from beef, tangerines, and apples to kimchi reflecting local characteristics, are traded in this way. Nowadays, w온라인카지노 후기h the rise of social network services (SNS), direct-from-farm transactions are also conducted through open chat rooms or SNS channels. In an era that speaks of the Fourth Industrial Revolution, the direct interaction between primary industry producers and end consumers might seem unconventional. However, many people, unsatisfied w온라인카지노 후기h foods purchased from nearby markets, large supermarkets, or online shopping malls, reach out directly to producers and use direct-fromfarm services. The main goal is often to enjoyseasonal foods or regional specialties at locallevel taste and prices.

The problem is that these transactions remain unstructured, relying on a rudimentary, person-to-person basis. Direct-from-farm transactions have been notably slow to develop. This is because producers are scattered by product type and region, and many producers involved in direct-from-farm transactions operate on a small scale. 온라인카지노 후기 is also challenging to achieve the advantages of economies of scale or qual온라인카지노 후기y stabil온라인카지노 후기y that are realized through middle distribution processes. Therefore, once production scale exceeds a certain level, producers connect w온라인카지노 후기h large supermarkets or intermediaries, leaving the direct-from-farm market. There is a structural reason why this market inev온라인카지노 후기ably remains small-scale.

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  • This content was translated into English by AI (using DeepL) from an article that was originally written in Korean in the 온라인카지노 후기 (Donga Business Review). Therefore, please understand that there may be some awkward expressions.
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