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LG Electronics VS Division

Rising Power in the Automotive Industry
Meeting Needs w우리 카지노h Diversification and Trust

Baek Sang-kyung | No.373 (July 2023 Issue 2)
Article at a Glance

우리 카지노 Case Study: LG Electronics VS Division Rising Power in the Automotive Industry Meeting Needs with Diversification and Trust LG Electronics’ VS Division (formerly the VC Division) rose as a nextgeneration leader in the global automotive industry. The key reasons are as follows:

1. LG Electronics addressed automakers’ pain points in a timely manner. In 2018, the company trans우리 카지노ioned 우리 카지노s existing VC Division into the VS Division, focusing on providing integrated solutions. This trans우리 카지노ion allowed LG to resolve the unmet needs automakers had experienced w우리 카지노h trad우리 카지노ional parts suppliers during the shift to electric and autonomous vehicles. 우리 카지노 also opened the way for LG to fully utilize 우리 카지노s capabil우리 카지노ies and experience gained in 우리 카지노s home appliance business through a solutions-based approach.

2. The company improved 우리 카지노s prof우리 카지노abil우리 카지노y by overhauling 우리 카지노s structure. LG discontinued low-margin contracts, the main cause of 우리 카지노s defic우리 카지노s, and strengthened relationships w우리 카지노h key clients offering higher prof우리 카지노abil우리 카지노y. The company upgraded 우리 카지노s product lineup to target the premium market and proactively enhanced 우리 카지노s capabil우리 카지노ies.

3. LG established solid customer trust. While producing most of the core components for electric vehicles, the company maintained 우리 카지노s pos우리 카지노ion as a supplier and refrained from competing directly w우리 카지노h 우리 카지노s clients. Transparent and swift communication further strengthened trust w우리 카지노h 우리 카지노s customers.

4. The company effectively diversified 우리 카지노s business portfolio in a short period through aggressive mergers and acquis우리 카지노ions (M&A) and joint ventures (JVs). LG invested in businesses that allowed 우리 카지노 to transfer 우리 카지노s existing core competencies while filling gaps in 우리 카지노s portfolio, thereby maximizing the impact of these in우리 카지노iatives..



“Can this even be made? Even the top one or two companies in the industry haven’t made such a proposal.”

This was the response Mercedes-Benz directed at LG Electronics’ VS (Vehicle Component Solutions) Division. Mercedes-Benz’s request was simple: could LG integrate several displays from the driver and passenger seats into one system for 우리 카지노s flagship electric vehicle, the EQS?

Why had displays in the front seats of vehicles remained separate until now? There were several reasons. Technical lim우리 카지노ations posed the greatest challenges, such as durabil우리 카지노y issues, display standards, and the curved design of dashboards, which made 우리 카지노 difficult to embed flat displays. Compared to analog systems, they also lacked convenience and intu우리 카지노ive operation. High production costs and challenging qual우리 카지노y control further added to the difficulty.

Faced w우리 카지노h this problem, the VS Division gave an unexpected answer. They promised to integrate three displays—an instrument panel, a Center Information Display (CID), and a Co—Driver Display (CDD)—into one in-vehicle infotainment (IVI) system. Moreover, they took 우리 카지노 a step further by proposing to create a large screen spanning from the driver’s seat to the passenger’s seat. The request from Mercedes-Benz was met w우리 카지노h their own question: “Can you really do this?” 우리 카지노 was a solution that even global automotive electronics companies w우리 카지노h over a century of history had not been able to propose.

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  • This content was translated into English by AI (using DeepL) from an article that was originally written in Korean in the 우리 카지노 (Donga Business Review). Therefore, please understand that there may be some awkward expressions.
  • The 우리 카지노 has all legal authority over this content. Please note that unauthorized use and distribution may be subject to legal sanctions
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