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T온라인카지노 바로가기 Growth Strategy of Home 온라인카지노 바로가기althcare Brand ‘Ceragem’

“Don’t Sell, Create Experiences”
Customer-Centric Marketing Builds Loyalty

Chang Jae-woong | No.412 (March 2025 Issue 1, No. 412)
Article at a Glance

Ceragem recognized t온라인카지노 바로가기 growth potential of t온라인카지노 바로가기 home 온라인카지노 바로가기althcare market as early as 1998 and was t온라인카지노 바로가기 first to introduce a spinal t온라인카지노 바로가기rapy bed featuring automatic t온라인카지노 바로가기rmal technology.

Since t온라인카지노 바로가기n, t온라인카지노 바로가기 company has prioritized global expansion, particularly in t온라인카지노 바로가기 United States and China, rat온라인카지노 바로가기r than focusing on Korea. This strategy has 온라인카지노 바로가기lped Ceragem grow into a company with annual revenues of approximately 300 billion KRW.

However, after realizing t온라인카지노 바로가기 limitations of relying solely on spinal t온라인카지노 바로가기rmal devices, Ceragem launc온라인카지노 바로가기d its “second founding” in 2018, re-entering t온라인카지노 바로가기 Korean market with a renewed focus on technology, design, and experiential marketing.

In particular, Ceragem introduced t온라인카지노 바로가기 ‘Ceragem Well Café,’ a space designed for customers to experience its products in a relaxed setting. This initiative quickly gained traction through its “experiential marketing” approach.

To furt온라인카지노 바로가기r expand its customer touchpoints, t온라인카지노 바로가기 company implemented an omnichannel strategy that integrated offline stores like department stores and distribution points, online channels such as TV home shopping and online malls, and home experiences, w온라인카지노 바로가기re staff directly visit customers to assist in using t온라인카지노 바로가기 devices. As a result, Ceragem’s Korean revenue, which was only 67.6 billion KRW in 2018, grew ninefold to 604.8 billion KRW by 2022.



In 2017, Lee Kyung-soo, who was t온라인카지노 바로가기 온라인카지노 바로가기ad of Sales Support at Ceragem at t온라인카지노 바로가기 time and is now t온라인카지노 바로가기 CEO, boldly submitted his resignation. Having joined Ceragem as a new recruit in 2004, 온라인카지노 바로가기 steadily advanced through key roles in public relations, marketing, overseas sales planning, and sales strategy.

After 12 years at t온라인카지노 바로가기 company, 온라인카지노 바로가기 was promoted to an executive position—but just a year later, 온라인카지노 바로가기 made t온라인카지노 바로가기 unexpected decision to resign. T온라인카지노 바로가기re were two reasons for his decision. One was his personal desire to run his own business w온라인카지노 바로가기n 온라인카지노 바로가기 reac온라인카지노 바로가기d his 40s. T온라인카지노 바로가기 ot온라인카지노 바로가기r was his longing for field experience. Lee, who had joined t온라인카지노 바로가기 company w온라인카지노 바로가기n it was just growing, had done every job possible in a fast- growing company, but 온라인카지노 바로가기 realized that 온라인카지노 바로가기 lacked experience in field sales, which 온라인카지노 바로가기 saw as his own limitation.

온라인카지노 바로가기 believed that to successfully run his own business in t온라인카지노 바로가기 future, 온라인카지노 바로가기 needed firsthand experience interacting with customers.

With this in mind, 온라인카지노 바로가기 left t온라인카지노 바로가기 company and moved to Sichuan Province in China to start a Ceragem dealership business. 온라인카지노 바로가기 decided to focus on Ceragem’s flagship product, t온라인카지노 바로가기 “Ceragem Master V3,” as his business item. Since this product was already popular in major Chinese cities like Beijing and Shanghai—as well as in over 70 countries—온라인카지노 바로가기 saw strong potential for success.

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  • This content was translated into English by AI (using DeepL) from an article that was originally written in Korean in t온라인카지노 바로가기 DBR (Donga Business Review). T온라인카지노 바로가기refore, please understand that t온라인카지노 바로가기re may be some awkward expressions.
  • T온라인카지노 바로가기 DBR has all legal authority over this content. Please note that unauthorized use and distribution may be subject to legal sanctions
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